25th Anniversary Reveal

The American Pavilion, Cannes Film Festival

The 25th Anniversary reveal on prime Côte d'Azur real estate honored the Pavilion's impact and legacy relative to Festival culture.

The sleek brand experience oasis in partnership with Peninsula Hotels, delivered unique opportunities for integration and connection to 20,000 members of the American film community and media.

A-list programming (In Conversation and Industry In Focus series) in partnership with American Express, played to standing-room only crowds.

The center-stage Sodastream Bar raised awareness and money for environmental non-profit 5 Gyres through a menu of craft cocktails, eco-friendly bottles filled with signature sodas,  and celebrity-signed machines which were auctioned off for charity.

We continue to work with the Pavilion, on brand positioning/packaging and designing organic partnerships that connect with the film community.